Reshaping the foundations
ADG branding and website
ADG differentiate themselves by creating ‘design solutions’ for projects due to their innovative thought process and approach engineering, the relationships they build with their staff, clients and partners and the ability to deliver all engineering disciplines required under the one roof. We sought to represent this through a refreshed brand and collateral.
Through a research process which included a workshop with senior stakeholders, interviews with staff and competitive analysis, we understood representing the ‘ADG difference’ was key to attracting new clients as well as the brightest new talent to the team.
Additional strategic areas covered included friction points, the brand’s target audience, competition, opportunities, and their overall communication strategy. The research and findings formed the basis for the brand redevelopment and strategy which included an in-depth Brand Manual and creation of marketing collateral.