Encapsulating the essence of the coast
Bleach* Festival branding and website
Recognised globally as the home of beach culture, the Southern Gold Coast is also now home to Bleach* Festival. Created to celebrate beach culture in all its forms, as well as the local personalities who foster it, Bleach* art, music, fashion and theatre events encapsulate the essence of the 10km’s of coast that hosts it.
We were charged with the design of all festival collateral, ensuring consistent application across all of the brand touchpoints including the website, program guide, posters, adshels, merchandise and additional marketing materials.
Throughout the five years the festival has been running, we’ve helped to support its sky-rocketing growth through an evolution of the brand, website and print materials.
Most importantly, what has remained constant is the aim to capture the spirit of Bleach*, while also delivering an engaging presence which will attract and retain community attention and engagement for the young festival.