Moving into the neighbourhood.
Village Palm Beach — Branding — Digital
Fixed Price Car Service had a problem and their name was just the start of it. At the core of this tech startup was a sophisticated Data Engine which identifies and dynamically calculates the cost of a vehicle service or repair, by gathering and processing information from a series of datasets.
However, their brand and name meant that to customers and mechanics they were coming across as just another comparison website purely driven by low-cost prices. Renaming to AutoGuru was a start but what they needed was to reinvent their brand to drive the company forward.
Find the difference.
The vision was simple — enhance the naturally occurring fluid lines that were reflected in the buildings architectural features.
By simplifying the architecture and reinterpreting it, we created a textual, art print that reflected both the clean curves of the built form and the organic nature of the finishes and shoreline.
Finding the essence.
Two words came to underpin what the company stood for and quickly became the essence of the brand informing everything from the identity direction to new features on the website. Keep Moving. It’s what they do.
AutoGuru makes it easy and convenient for customers to keep on with life, and more literally (and less sexily), keep their cars on the road.
How they sounded was (bloody) important.
Every time you pick up the phone or put hands to keyboard, you’ve got an opportunity to build a rapport, impress, sell, help and even make someone smile. With this in mind, we gave AutoGuru a gutsy, cheeky side who wasn’t afraid to poke that bear. Confident but never cocky we kept words to a minimal and made sure they were memorable.
The Gold Coast most successful development in 2019.
John Drew — Drew Group
UX / UI Design